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The No 1 challenge for the NPSL and the USA was how to sell a that most Americans did not know or care about – and the new leagues were not exactly met with open arms. new jersey of cleveland cavaliers The biggest challenge is often getting buy-in from all the different disciplines, but we seem to have that here in bucketloads. new jersey of cleveland cavaliers “Very much so from a brand awareness, league profile and commercial standpoint,” said Boston general manager Lee Billiard. new jersey of cleveland cavaliers Bill Cox popularized the game in New York City with his International Soccer League. new jersey of cleveland cavaliers